EPISODE 128
Why Your Personal Brand Will Be Worth Nothing (Unless You Fix This)
Everyone’s building personal brands right now. But here’s the problem nobody talks about: they’re almost impossible to sell.
In this episode, I sit down with Greg Elfrink from Empire Flippers, a company that’s sold over 2,500 online businesses and helped create 93 millionaires through exits.
Greg drops a shocking stat: out of all those deals, only FIVE were personally branded businesses.
Why? Because when YOU are the business, buyers can’t replicate you. That fitness influencer with six-pack abs making $150K/month? Nearly impossible to sell to someone who doesn’t look like that.
The good news? there IS a way to transition.
Today, You Will Learn:
- Why personal branding is brilliant for starting out (but becomes a trap later).
- The exact moment you need to start planning your transition (hint: way earlier than you think).
- How to build “faceless funnels” that convert without your face.
- The Empire Flippers story—how they deliberately transitioned away from being “The Justin and Joe Show”.
- How AI and deepfakes are making transitions easier than ever (Greg’s AI avatar actually outperforms his real videos).
- What buyers need to know before purchasing a personally branded business.
- When to contact a broker (at least 12 months before you want to sell).
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Thanks for listening. We hope you enjoyed today’s episode and have been inspired by Greg’s insights, to prepare a personally branded website for sale. Additional resources and show notes are provided below.
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Show Notes & Useful Resources
- Full transcript of this interview: https://www.ebusinessinstitute.com.au/how-to-sell-personally-branded-online-business/
- FREE masterclass on how to buy and sell websites: https://ebusinessinstitute.com.au/masterclass
- Find out more about Greg: https://empireflippers.com/about-us/greg-elfrink/
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- Visit our Digital Training Organisation: https://www.ebusinessinstitute.com.au/
About Your Host's - Matt and Liz Raad
We are the founders of the Digital Investors Podcast, and eBusiness Institute, an online education and training organization that provides digital courses to help everyday people develop the practical skills they need to future-proof their income.
Since 2010, we have taught online beginners all over the world our practical system of reaching $10,000/month working from home with semi-passive income websites.
Our goal with the Digital Investors podcast is to teach you how you can increase your income and grow your wealth by acquiring websites and online businesses.
For more details on our 3-step strategy, register for our free masterclass.