EPISODE 107
Is It Still Worth Buying Online Businesses In 2025? CEO Of Empire Flippers Shares All
In a world where anyone can list a website for sale, Empire Flippers accepts only 5% of submissions. Why?
Because their marketplace has become the gold standard for serious buyers.
Every listing undergoes rigorous verification through APIs, financial checks, and seller background screening.
In this interview, CEO Andy Allaway shares what’s really happening in today’s market.
Today, You Will Learn:
- Why they reject 95% of websites (and what the elite 5% have in common).
- What happened to valuations after the COVID gold rush.
- The surprising truth about website valuations in 2025.
- Why seller financing is making a comeback.
- What’s replacing tired affiliate sites (and what buyers want instead).
- How a simple science news site is making $60K monthly.
- A real example of how a 20-year-old website landed a $3M valuation.
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Thanks for listening. We hope you enjoyed today’s episode and have been inspired by Andy’s insights, to learn new ways to grow your wealth and income with online assets. Additional resources and show notes are provided below.
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Show Notes & Useful Resources
- Full transcript of this interview: https://www.ebusinessinstitute.com.au/empire-flippers-marketplace-update/
- FREE masterclass on how to buy and sell websites: https://ebusinessinstitute.com.au/masterclass
- Check out Empire Flipper’s website: https://empireflippers.com/
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- Visit our Digital Training Organisation: https://www.ebusinessinstitute.com.au/
About Your Host's - Matt and Liz Raad
We are the founders of the Digital Investors Podcast, and eBusiness Institute, an online education and training organization that provides digital courses to help everyday people develop the practical skills they need to future-proof their income.
Since 2010, we have taught online beginners all over the world our practical system of reaching $10,000/month working from home with semi-passive income websites.
Our goal with the Digital Investors podcast is to teach you how you can increase your income and grow your wealth by acquiring websites and online businesses.
For more details on our 3-step strategy, register for our free masterclass.